The property market is an increasingly complex ecosystem where having the right information at the right time can make the difference between securing a prime location on great terms and huge savings, or missing out on all of those. We have witnessed firsthand how technology has and can continue to transform the way businesses approach property occupation, from initial negotiations to long-term strategic planning and management.
That’s why our team has been working to build our own systems to get the whole picture.
Power of Data in Property Searches
Technology has fundamentally altered how we discover available spaces. Long gone are the traditional methods of relying solely on listings and broker relationships. Our proprietary platforms now scan both marketed, off-market and upcoming opportunities, creating a comprehensive view of what’s truly available when clients need it.
What makes our approach unique is the integration of online and offline data sources. While digital listings provide breadth and help determine exact needs, our systems also capture properties that never make it to public listings – the hidden gems that often represent the best value. This hybrid approach gives our clients access to opportunities our competitors don’t see.
The results speak for themselves: clients using our technology consistently secure properties with better terms, locations, and amenities than those relying on conventional methods.
One client recently benefited from our consultants using SHWR to show lease trends in their chosen submarket, upcoming availability, and leveraged this for a 20% reduction in their occupancy costs on a leasehold property.
Strengthening Negotiations Through Data Intelligence
Information asymmetry has historically favoured landlords in property negotiations. Our technology levels the playing field by providing clients with comprehensive market intelligence that transforms their negotiating position.
Before entering discussions, our clients access detailed analytics on comparable properties, historical pricing trends, and landlord concession patterns. This intelligence allows them to negotiate from a position of strength, backed by concrete data rather than assumptions.
The technology doesn’t just compile information, it interprets it. Machine learning algorithms identify submarket, building and occupier patterns, allowing clients to understand which terms are optimal for them. This insight has proven invaluable in complex negotiations, particularly in tight markets where every advantage matters.
Predicting Movements: The Future of Property Intelligence
Perhaps the most powerful aspect of our technology is its predictive capability. By analysing thousands of data points across markets, our systems can forecast occupier movements and emerging trends with remarkable accuracy.
For landlords, this means anticipating tenant departures months or even years in advance, allowing for strategic planning rather than reactive responses. For acquiring companies, it means identifying markets poised for growth or contraction before these trends become widely recognised.
The practical applications are substantial.
For institutional investors, our technology provides insight into portfolio performance that goes beyond traditional metrics. By analysing occupier behaviour patterns, we can identify properties likely to experience tenant turnover or rent pressure, allowing for proactive management strategies.
The Key to Technological Advantage: Customisation for Unique Business Needs
What distinguishes our approach is customisation. While generic property technology platforms offer standardised solutions, our systems are tailored to our clients’ specific needs, markets, and strategic objectives.
This bespoke approach means a financial services provider seeking expansion locations receives entirely different intelligence than a technology firm consolidating operations ahead of a funding round. The technology adapts to the unique requirements of each sector and organisation.
The customisation in some aspects extends to integrations with clients’ existing system, through our Tera portfolio and lease management platform. Our technology doesn’t exist in isolation; it goes on the journey alongside our clients, offering standalone products or regular check-in points to ensure real-time resource planning, financial modelling, and strategic tools to create a seamless information ecosystem.
We eliminate the silos that traditionally separate property decisions from broader business strategy, ensuring real estate choices align with organisational objectives.
Technology as an Enabler, Not Replacement
While I’m enthusiastic about our technological capabilities, I recognise that property decisions ultimately remain human decisions. Our approach uses technology to enhance human expertise rather than replace it.
The most successful implementations combine sophisticated data analytics with experienced property professionals who can interpret results in context. This partnership between technology and expertise delivers results neither could achieve independently.
Looking forward, I see our technology continuing to evolve in response to market changes and client needs. Integrating additional data sources, more sophisticated predictive models, and easier visualisation tools will further strengthen our ability to deliver property intelligence that creates a genuine competitive advantage.
For businesses seeking to optimise their property strategy, the message is clear: generic approaches and advice based on only the accessible data will yield generic results. Bespoke technology solutions, tailored to specific objectives and strengthened with human expertise, represent the future of property services. It is a future where information advantage translates directly to business advantage.
