We’re two months into 2026, and we’re already seeing clear trends emerging. Based on conversations with our customers, market feedback, and industry analysis, here are our predictions for what’s ahead in the rest of 2026.
Prediction 1: ESG Will Become Non-Negotiable
ESG (Environmental, Social, and Governance) factors are shifting from being optional to becoming essential in real estate.
We’re seeing more and more occupiers asking about the carbon footprint of properties. They want to understand energy usage. They want to make decisions that align with their ESG commitments.
This will accelerate in 2026. Companies will increasingly factor ESG into their lease decisions as a long-term operational play. Landlords will be asked for more data on energy efficiencies, and tenants will be willing to pay more for sustainable properties.
For occupiers, this means tracking ESG metrics. Using the many proptech solutions available to help understand the environmental impact of your space or portfolio. Getting tech in place to report on ESG performance and the overall company footprint will be an important marker for prospects, clients, and investors.
Prediction 2: Flexibility Will Command a Premium
The pandemic taught us that flexibility is valuable. In 2026, occupiers will be willing to pay more for flexibility.
Leases with break clauses will be more valuable, as will expansion/contraction options and shorter lease terms. Landlords and operators will recognise this and be more willing to negotiate flexible terms. But they’ll charge a premium for that flexibility.
For occupiers, this means prioritising flexibility in your lease negotiations. It’s worth paying more for amid scaling windows, and if your sector is impacted by the wider macro climate.
Prediction 3: Data Will Drive Decision-Making
Occupiers are increasingly making real estate decisions based on data. They want to understand their portfolio. They want to see trends. They want to make strategic decisions based on complete information.
This trend will accelerate in 2026. Companies will invest in better data systems. They’ll hire people with data skills and use analytics to drive decision-making.
For occupiers, this means you need a good look at the data, how your systems are working for your teams, and visibility into your portfolio. You need analytics capabilities.
Prediction 4: Occupier-Focused Software Will Gain Market Share
For years, the real estate software market was dominated by landlord- and agent-focused platforms. But we’re seeing a shift toward occupier-focused platforms.
Occupiers have different needs than landlords, as well as different features and support. In 2026, we’ll see more occupier-focused platforms emerge. And we’ll see existing platforms shift to better serve occupiers.
TERA by SHB is perfectly positioned for this shift, built specifically for occupiers with multiple locations managing an ever-increasing remit of regulations and cost implications.
Remote and Hybrid Work Will Reshape Real Estate Strategy
Remote and hybrid work is here to stay. This is reshaping how occupiers think about their real estate.
Companies are asking: How much office space do we really need? Should we consolidate our locations? Should we move to a hub-and-spoke model?
These are strategic questions which require good data and expert analysis.
Over the last year we have seen more occupiers making strategic real estate decisions based on their work model.
Prediction 7: Compliance Will Be Increasingly Important
Regulations are increasing. H&S regulations. Environmental regulations. Accessibility regulations.
Occupiers need to ensure they’re compliant with all of these regulations. And they need to demonstrate compliance. In 2026, compliance will be increasingly important. Occupiers will invest in systems that help them manage compliance.
What This Means for You
If you’re an occupier, here’s what you should do in 2026
1. Invest in data systems. You need visibility into your portfolio. You need analytics capabilities.
2. Prioritise flexibility in your leases. Flexibility is valuable. It’s worth negotiating for.
3.Track ESG metrics. Understand the environmental impact of your portfolio.
4. Focus on compliance. Ensure you’re meeting all your obligations.
5. Build a connected PropTech stack. Don’t rely on spreadsheets. Don’t use monolithic systems. Build a connected ecosystem of best-of-breed tools.
If you’re ready to implement these strategies, we’re here to help.