Do landlords need to invest in virtual tour functionality? | SHB
Articles

Do landlords need to invest in virtual tour functionality?

Tomaz Phillips profile picture

By Tomaz Phillips

During the pandemic when much of the world was working from home, we witnessed a surge of disposing agents and their respective landlords investing in virtual tour functionality. This gave landlords a solution for active occupiers during a difficult period to physically view properties. Now that Covid-19 is much less of an issue, the benefit of virtual tours still remains to be seen. The use of virtual tours allows for initial impressions to be made in the space of a few minutes, as oppose to coordinating and arranging lengthy physical viewing tours and they are also available to view 24/7, with no need to arrange access, which can sometimes be frustrating when it is not immediately possible.

 

Virtual tours are considered a relatively low marketing investment, but can it be more costly to the business than that? Do we lose the benefit of a face to face with a potential occupier, the chance to build on relationships and the opportunity to close the deal then and there? Potential clients are more likely to purchase after seeing a product in the flesh, particularly if the agent has been able to earn their trust and credibility from the meet. Taking the time to properly demonstrate the space and its future potential gives clients the opportunity to discover what will work best for them.

From an occupier’s perspective, virtual tour functionality clearly has its benefits, however when it comes to the final decision-making stage, in-person viewing tours should still be carried out. I personally like to compare virtual offices tours to online shopping. I may like the look of certain clothes online, but when they arrive, they just aren’t right. Unfortunately, you cannot simply sign a lease after virtually viewing it, only to decide that you have made the wrong decision.

There’s no doubt investing in virtual tour functionality provides an efficient way for clients to discount properties from the initial longlist, but any agent worth their salt needs to remember the importance of building a foundation with potential clients which is still best-done face to face.

We specialise in advising tenants and landlords on the best real estate options for them. If you’d like to hear more about how we could help you, get in touch and one of our expert commercial surveyors will be able to assist.
Tomaz Phillips profile picture

By Tomaz Phillips

Data-driven decisions

Select your industry for tailored insights, data and expertise unique to your business' needs.

Smart insight, honest people, real advantage

View all articles
Articles

Do landlords need to invest in virtual tour functionality?

During the pandemic when much of the world was working from home, we witnessed a surge of disposing agents and their respective landlords investing in virtual tour functionality. Now that Covid-19 is much less of an issue, the benefit of virtual tours still remains to be seen.

By Tomaz Phillips

Guides

Six flexible workspace buildings with amazing roof terraces

With summer around the corner and the great British outdoors beckoning, office workers are looking for outdoor space, which is why we’ve curated a list of six flexible workspace buildings with amazing roof terraces for you to pick from.

By Michael Turrell

Guides

Five reasons to base your business in Shoreditch

Shoreditch is one of London’s most iconic areas. It has transformed over the years, from a rather grotty suburb to the home of young creatives and trendsetters buzzing around the many local bars, restaurants, shops, and attractions. But why is Shoreditch a good base for your business?

By Charlie Bellamy

Guides

The four best flexible workspace gyms

In the last two years where access to public sports facilities and health centres were restricted due to lockdowns; having a gym only a couple of steps away from your office acts as a great welcome call to those wishing to let off steam pre, middle or post working day. Want to improve mood and productivity? This could be a simple and cost-effective fix.

By Tom Durden

Articles

SHB launches new partnership with Plastics For Change

From today SHB has pledged to recover at least 50kg of otherwise ocean-bound plastic for every deal completed, through the launch of our new sustainability partnership with Plastics For Change, an organisation which seeks to change lives through recycling.

By Charlie Bellamy

Analysis

SHB London Office Market Snapshot Q1 2022

The SHB team is back with an extensive overview of the London office market from Q1 2022, giving you the latest, up-to-date market intelligence.

By Charlie Bellamy

Coloured lines illustration